01
Definition set
List the actions and supporting events that matter before any tagging begins. Definitions stay shared so reporting later matches the same vocabulary.
Measurement and user paths
Analytics and Conversion
Measurement definitions and review structures for understanding activity across websites and connected campaigns.
Focus / Measurement and paths
Analytics defines what is measured, how events are set, and which paths are reviewed.
Measurement work covers planning, event setup, reporting views, and conversion-path review across websites and connected campaigns.
Results depend on consent settings, platform availability, implementation access, and the data generated after setup.
Measurement plan
Define important actions, supporting events, data sources, and the questions reporting needs to answer.
Event setup
Configure agreed website events and platform connections within the available technical environment.
Reporting views
Arrange accessible summaries around selected channels, pages, campaigns, and user actions.
Path review
Inspect important routes and identify interface, content, or tracking points that need attention.
Modules / Selected by scope
Work modules for analytics and conversion.
Each module shows a practical part of how measurement becomes useful reporting.
02
Event wiring
Connect agreed website events and platform destinations inside the available stack. Naming and parameters follow the definition set.
03
Report surfaces
Build views that make channel, page, and campaign activity readable for review. Filters and segments stay aligned with the questions already defined.
04
Path inspection
Walk key conversion routes and note interface, content, or tracking friction points. Observations are listed for later content, UX, or tagging work.
Sequence / Measurement stack
How analytics work is arranged.
Definitions and events come before reporting views and path review.
Specify the actions, events, and review questions the measurement must answer.
Configure events and platform connections according to the definition set.
Arrange reporting views for channels, pages, and campaign activity.
Review conversion paths and record friction found in interface or tracking.
Exchange / Inputs and outputs
What you bring — and what you receive.
Explore each pair to see how inputs turn into delivered materials.
Needed to begin
- A Website and analytics access
- B Current tracking information
- C Important user actions
- D Reporting requirements
Prepared in the work
- A Measurement specification
- B Configured events and goals
- C Reporting structure
- D Conversion-path observations
Contact / Define the requirement